Final evaluation of my media coursework for my music video-answers part 1

In what ways does your media product use, develop or challenge forms and conventions of real products?

My media conforms to and uses conventions of real products because in terms of cinematography I have included a mix of live and stage performance to create a deeper impact on the audience, my camera angles and shots conform to that both of other music videos of my genre as well as my music choice, also I have included a multitude of mid and close-up shots of the artist to help emphasise their voice and the skill/talent they have but have included long shots as well to make use of the locations I have used as well as helping the audience to understand my artists biography and in particular his love of nature.

In terms of editing I have challenged the usual conventions for a male music video because due to the song I have selected I have a mix of slow and fast paced editing/cuts rather because of the song type to match the pace, normally a slow paced song and edit would be associated to a female artist.

My music video further conforms to the genre that I have selected (Pop) because I have put more focus into the craftsmanship of the video rather than a major emphasis on the formal ‘artistic’ qualities of the artist, furthermore because of the type of song I have chosen I further conform to the Pop genre because my main target audience is the youth market but particularly the older youth audience (early adulthood).

How effective is your combination of your main product and ancillary texts?

The combination of my main product and my ancillary texts are very effective because both bounce off of each other through the similar themes and representation of my artist that they both have, in particular they reflect my artists love of nature and the outdoors through the use of the visual aspects in both as well as the colour co-ordination in my Digipak and Magazine Advert, furthermore in both the camera angles and shots are similar and thus further reflect the idea/background on my artist and his love of the outdoors.
The combination is also effective because the settings in both my digipak and magazine advert as well as my music video are visually similar and thus makes the combination more relatable to the view from the audience and overall makes the whole package effective.