Types of music videos

Narrative Based Video:

• A video consisting of a story relating to the lyrics and genre of the song, also it is a useful technique for engaging an audience.
• This type of song is often used when it features a film or scenes from a film e.g.: Fast and Furious 7-When I See You Again

Performance Based Video:

• This type features the band/artist performing either to the camera or an audience. This is a popular technique rock bands use as there concerts are usually high energy and there is more interest for a viewer to watch the band perform as a whole rather than an artist on their own.
• ACDC's 'Highway to Hell' is a good example of such a video.

Concept Based Video:

• These are sometimes unusual because they are based around one idea. They often concentrate on a specific editing technique.
• Normally a video would no consist totally of one concept.
• However a good example of a video that consists entirely of one idea is 'Her Morning Elegance/ Oren Lavie'

Example music video 3

Avicii-Hey Brother

Why I like this music video:
This is one of my favourite music videos because it is in fact a completely different story to the song itself however the music gives the video much more of an in depth understanding.

The video is the story of a kid and how his father went off to fight and unfortunately die in the Vietnam war, however the story adjusts this tale slightly so that the father is more like a brother to the kid, this is where the song 'Hey Brother' fits in perfectly with the narrative.

Example music video 2

Avicii-Wake Me Up

Why I like this music video:
In a similar way to the One Direction song-"What makes you beautiful" the majority of the video is the narrative within, with the song overlapping it, however the artist Avicii does appear at the end of the video and this is also where the video itself changes its setting to match the videos narrative.
Furthermore the video transition between two settings/narratives matches up with the song because it is the characters 'Waking up' from one life and starting a new one.

Example music video 1

One Direction-What makes you beautiful

Why I like this music video:
I like how the video is entirely based in the narrative of the song itself, the general setting is at the beach but because their is no switch between a studio performance and a character performance it makes the music video much more effective and makes it feel much more realistic.