Digipak's typically consist of a book-style paperboard or card type of pack, containing usually one or two plastic trays that will hold a CD/DVD inside. The early 2000's showed a rise in popularity between artists and their decisions to use digipaks because of the abundance and creative abilities that came with the rise of digital technology. However, these type of digipaks often shown signs of wear easily due to the often low cost materials used in their creation. Manufacturers have tried to reduce environmental impact by trying to introduce recycled components into the plastic trays.
Conventions of Digipak's
Conventional Digipak's are 6 sided and often contain a booklet inside, containing lyrics of the songs and information about the artist/band along with pictures or possibly posters. Along with lyrics, some bands/artists explain the meanings behind the songs so that fans can relate to them.
Digipak's used to be the prime way that people found out about their favourite bands and even though their is information in these packs, people are far likely to use other media forms for example the Internet, this is particularly true today because every artist/band is likely to have a website or social media page which will also be included on the Digipak as an alternate form of advertising.
Example Digipak's:
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