Analysis of Music Video Related to my Genre-Pop 2

Music Video: Ed Sheeran-Thinking out Loud

Genre: Pop

Analysis:
This music video is very different from others and conflicts the typical characteristics of a Pop music video because the entire visual is the main artist using dance performance rather than musical performance to express the song, normally their would either be a mix of musical and physical performance or mainly musical.

This video is also very congruent of Goodwin's Video Analysis Theory, in the video the relationship between the artists dance performance and the lyrics of the song are very clear and throughout their is a frequent reference to the notion of looking due to the female characters outfit and the routine that she follows in the video.

Overall this is a very interesting video due to its contradiction to the typical conventions of a Pop music video although it is still clearly linked to Goodwin's Theory.