Cinematography:
- Music Videos combine a mix live performance with stage performance to maximise its impact on the audience,
- Camera usage and image sequence are crucial in the videos impact on its audience,
- Camera movement, angle and shot distance are crucial aspects to be analysed,
- The camera can be used to track the performer when they are walking/dancing or it can be used to move around the performer so as to create a more dynamic video,
- Close-ups should be used throughout to emphasise the commodity of the artist as well as his/her voice.
Editing:
- Fast cut montages are crucial to intense soundtrack videos as they help to ensure multiple viewings because of the difficulty to see the video from the first viewing,
- Slower paces videos and transitions are used more to emphasise a particular mood that the artist want to put across-these are more common amongst female artists,
- (Music Video to analyse=The Verve-Bitter Sweet Symphony)
Music Video facts and tips:
- The rise of digital technology had a big impact on the recording industry,
- New digital recorders made it cheaper to record as well as improving quality and enhancing the experimentation that can be had in the editing stage,
- Non-representation techniques (not showing the artist within the video) was becoming more popular,
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