Date: 29/11/2016
Description:
On Friday (25/11/2016) of last week I re-took the video shots from my first takes in order to make improvements made by my teacher.
Alongside me was Tyrell (Camera-man), Harry (Sound Specialist) and Tyler (Assistant Director) who each helped me to do the re-takes, we went to the same places at Danson Park during school hours (we were given authorisation to leave the site).
The day was particularly useful because while it was cold the sun was out and the skies were clear so the shots were well lit and also we had sense flare effect on the shots which made them much more effective in how they were presented to us.
Unfortunately we couldn't do all the filming for my entire music video due to the unavailability of the extra people I needed in my work, however another shoot has been planned for the weekend where I hope that the rest of my music video can be performed and filmed so that a full and complete edit can be made.
My blog about music videos as well as the process as to how I made my own.
Tuesday, 29 November 2016
Thursday, 24 November 2016
Early Editing Stage of my Music Video
Date: 24/11/2016
Description:
Today I looked at and edited the first clips I took for my music video.
Unfortunately some of the video files had been corrupted because yesterday my memory stick that had my videos on it malfunctioned and deleted most of my work, I was able to get most of it restored but the some of the videos did get corrupted, thankfully though through my teachers advice from year 12 I took several takes of the same scene and was still able to find usable footage for my first edit.
Regarding my first edit I feel that while the sequence works for the clips I have taken I feel that is not as obvious that I am singing and the performance is very low, therefore I have planned another video take on Friday with my class mate Tyrell in order to correct this and to take some more shots as we only have 2 weeks left before our first draft version of our videos have to be given in.
Description:
Today I looked at and edited the first clips I took for my music video.
Unfortunately some of the video files had been corrupted because yesterday my memory stick that had my videos on it malfunctioned and deleted most of my work, I was able to get most of it restored but the some of the videos did get corrupted, thankfully though through my teachers advice from year 12 I took several takes of the same scene and was still able to find usable footage for my first edit.
Regarding my first edit I feel that while the sequence works for the clips I have taken I feel that is not as obvious that I am singing and the performance is very low, therefore I have planned another video take on Friday with my class mate Tyrell in order to correct this and to take some more shots as we only have 2 weeks left before our first draft version of our videos have to be given in.
Tuesday, 22 November 2016
Preliminary Filming Blog Post
Filming date: 19/11/2016
Location: Danson Park
Participants: Myself as the artist and a friend as the camera-woman
Description:
Earlier this week on Saturday the 19th of November I did the first filming of my music video, the main section of these first takes was of me singing by myself as on that day I only wanted to take these solo clips in order to analyse them in the event that i would have to re-take them on a future date, however if the clips are to my liking i will be able to continue to doing the next stage of my music video and film the group sections.
Location: Danson Park
Participants: Myself as the artist and a friend as the camera-woman
Description:
Earlier this week on Saturday the 19th of November I did the first filming of my music video, the main section of these first takes was of me singing by myself as on that day I only wanted to take these solo clips in order to analyse them in the event that i would have to re-take them on a future date, however if the clips are to my liking i will be able to continue to doing the next stage of my music video and film the group sections.
Tuesday, 15 November 2016
Digipak and Magazine Advert Draft + Feedback
Recently myself and my year 13 class had to present our draft versions of our Music Video Digipak and the Magazine Advert that goes with it.
My Digipak (below) was well received and its was agreed that it conformed well to the Codes and Conventions of a Pop Genre Digipak and indeed to the personality traits of my Artist (Outdoors-man, love of nature, etc...) in particular the class and my teacher agreed that my front cover was a well chosen picture, on the other hand its was suggested to me that my typography would be better if I only had 2 types of fonts because I in fact had about 4 different fonts.
My Magazine Advert (right) didn't go as well as my Digipak because it turns out that I had in-fact mis-understood the instructions and had created a Magazine Front Cover dedicated to my Artist rather than an Advert, however the main image I had used for my Magazine was liked and was very confirmative of my artists conventions.
My Digipak (below) was well received and its was agreed that it conformed well to the Codes and Conventions of a Pop Genre Digipak and indeed to the personality traits of my Artist (Outdoors-man, love of nature, etc...) in particular the class and my teacher agreed that my front cover was a well chosen picture, on the other hand its was suggested to me that my typography would be better if I only had 2 types of fonts because I in fact had about 4 different fonts.My Magazine Advert (right) didn't go as well as my Digipak because it turns out that I had in-fact mis-understood the instructions and had created a Magazine Front Cover dedicated to my Artist rather than an Advert, however the main image I had used for my Magazine was liked and was very confirmative of my artists conventions.
Thursday, 3 November 2016
Tuesday, 1 November 2016
Friday, 21 October 2016
My Artist's Identifying Logo
My Artist Logo is designed to reflect his love of nature and combining it with the ideologies of his biography.
Monday, 17 October 2016
Friday, 14 October 2016
Analysis of Music Video Related to my Genre-Pop 3
Music Video: One Direction-What Makes You Beautiful
Genre: Pop
Analysis:
This music video is very typical of the Pop genre because the main audience is aimed towards youths, this is emphasised in both the lyrics and the visual performance/acting, furthermore this video is very typical of Goodwin's Video Analysis Theory as their is a significantly clear link between the lyrics, the soundtrack and the visual and thus this helps to emphasise the genre to the audience because it is light hearted but still evokes emoticon from the audience watching.
As far as the Pop genre goes it doesn't follow the genre very typically, the video length for example is much longer than the conventional video, also typical Pop videos follow a greater emphasis on production and technology rather than live performance, this video contradicts that as it is much more natural and has very limited use of technology within the actual video.
Analysis of Music Video Related to my Genre-Pop 2
Music Video: Ed Sheeran-Thinking out Loud
Genre: Pop
Analysis:
This music video is very different from others and conflicts the typical characteristics of a Pop music video because the entire visual is the main artist using dance performance rather than musical performance to express the song, normally their would either be a mix of musical and physical performance or mainly musical.
This video is also very congruent of Goodwin's Video Analysis Theory, in the video the relationship between the artists dance performance and the lyrics of the song are very clear and throughout their is a frequent reference to the notion of looking due to the female characters outfit and the routine that she follows in the video.
Overall this is a very interesting video due to its contradiction to the typical conventions of a Pop music video although it is still clearly linked to Goodwin's Theory.
Tuesday, 11 October 2016
Thursday, 6 October 2016
Digipak Research and Analysis
Background knowledge:
Digipak's typically consist of a book-style paperboard or card type of pack, containing usually one or two plastic trays that will hold a CD/DVD inside. The early 2000's showed a rise in popularity between artists and their decisions to use digipaks because of the abundance and creative abilities that came with the rise of digital technology. However, these type of digipaks often shown signs of wear easily due to the often low cost materials used in their creation. Manufacturers have tried to reduce environmental impact by trying to introduce recycled components into the plastic trays.
Conventions of Digipak's
Conventional Digipak's are 6 sided and often contain a booklet inside, containing lyrics of the songs and information about the artist/band along with pictures or possibly posters. Along with lyrics, some bands/artists explain the meanings behind the songs so that fans can relate to them.
Digipak's used to be the prime way that people found out about their favourite bands and even though their is information in these packs, people are far likely to use other media forms for example the Internet, this is particularly true today because every artist/band is likely to have a website or social media page which will also be included on the Digipak as an alternate form of advertising.
Example
Digipak's:
Digipak's typically consist of a book-style paperboard or card type of pack, containing usually one or two plastic trays that will hold a CD/DVD inside. The early 2000's showed a rise in popularity between artists and their decisions to use digipaks because of the abundance and creative abilities that came with the rise of digital technology. However, these type of digipaks often shown signs of wear easily due to the often low cost materials used in their creation. Manufacturers have tried to reduce environmental impact by trying to introduce recycled components into the plastic trays.
Conventions of Digipak's
Conventional Digipak's are 6 sided and often contain a booklet inside, containing lyrics of the songs and information about the artist/band along with pictures or possibly posters. Along with lyrics, some bands/artists explain the meanings behind the songs so that fans can relate to them.
Digipak's used to be the prime way that people found out about their favourite bands and even though their is information in these packs, people are far likely to use other media forms for example the Internet, this is particularly true today because every artist/band is likely to have a website or social media page which will also be included on the Digipak as an alternate form of advertising.
Example Digipak's:
Tuesday, 4 October 2016
Analysis of Music Video related to my Genre-Pop
Music Video: Flo Rida-Whistle
Genre: Pop
Analysis:
This music video follows the key characteristics of the pop Genre very well, despite being slightly longer in length than traditional Pop songs (2-3 minutes) the Music Video still the codes and conventions of the Pop Genre.
For example the video uses lots of close-up shots on the artist Flo Rida so as to emphasis his voice and his overall role in the video, also the video emphasises the Pop Genre by including a large variety of performance and dancing which are stereotypical characteristics of the Pop Genre.
The video also uses stereotypes by sexualising the women that appear in the clip, they are mostly presented in bikinis or short dresses and are either playing in the ocean or dancing with the artist, they're attractiveness is also emphasised in the use of slow motions when they are dancing provocatively, this also follows the codes and conventions of a Music Video as there actions link in to the lyrics of the song Flo Rida is singing.
Overall this Music Video follows the codes and conventions of both a Music Video and the Pop Genre expertly.
Tuesday, 27 September 2016
Music Industry Case Study 2
Independent Record Label:
An Independent record label or Indie record label is a record label that operates without the funding of or outside major record labels. Many commercial bands and musical acts begin their careers on independent labels

Case Study:
Name: A&M Records
Established: 1962
Background:
An Independent record label or Indie record label is a record label that operates without the funding of or outside major record labels. Many commercial bands and musical acts begin their careers on independent labels

Case Study:
Name: A&M Records
Established: 1962
Background:
- American by nature,
- Most early artists were Jazz Artists,
- Moved into Pop in the 60's and 70's,
- Began including British Artists in the late 60's,
- Became the worlds largest Independent company from the 1980's onwards,
- Entered a distribution agreement with RCA Records,
- Released Soundtracks for key films as well, e.g.: Robin Hood:Prince of Thieves,
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