Analysis of Music Video Related to my Genre-Pop 3

Music Video: One Direction-What Makes You Beautiful

Genre: Pop

Analysis:
This music video is very typical of the Pop genre because the main audience is aimed towards youths,  this is emphasised in both the lyrics and the visual performance/acting, furthermore this video is very typical of Goodwin's Video Analysis Theory as their is a significantly clear link between the lyrics, the soundtrack and the visual and thus this helps to emphasise the genre to the audience because it is light hearted but still evokes emoticon from the audience watching.

As far as the Pop genre goes it doesn't follow the genre very typically, the video length for example is much longer than the conventional video, also typical Pop videos follow a greater emphasis on production and technology rather than live performance, this video contradicts that as it is much more natural and has very limited use of technology within the actual video.