Analysis of Music Video related to my Genre-Pop

Music Video: Flo Rida-Whistle

Genre: Pop

Analysis:
This music video follows the key characteristics of the pop Genre very well, despite being slightly longer in length than traditional Pop songs (2-3 minutes) the Music Video still the codes and conventions of the Pop Genre.
For example the video uses lots of close-up shots on the artist Flo Rida so as to emphasis his voice and his overall role in the video, also the video emphasises the Pop Genre by including a large variety of performance and dancing which are stereotypical characteristics of the Pop Genre.

The video also uses stereotypes by sexualising the women that appear in the clip, they are mostly presented in bikinis or short dresses and are either playing in the ocean or dancing with the artist, they're attractiveness is also emphasised in the use of slow motions when they are dancing provocatively, this also follows the codes and conventions of a Music Video as there actions link in to the lyrics of the song Flo Rida is singing.

Overall this Music Video follows the codes and conventions of both a Music Video and the Pop Genre expertly.