My Artist's Identifying Logo

My Artist Logo is designed to reflect his love of nature and combining it with the ideologies of his biography.

My Artist/Music Video Pitch

Media Studies Artist/Music Video Pitch from Robert Conner

Feedback from my Media Studies Artist/Music Video Pitch

 

 

The Audience Profile for my Artist

Analysis of Music Video Related to my Genre-Pop 3

Music Video: One Direction-What Makes You Beautiful

Genre: Pop

Analysis:
This music video is very typical of the Pop genre because the main audience is aimed towards youths,  this is emphasised in both the lyrics and the visual performance/acting, furthermore this video is very typical of Goodwin's Video Analysis Theory as their is a significantly clear link between the lyrics, the soundtrack and the visual and thus this helps to emphasise the genre to the audience because it is light hearted but still evokes emoticon from the audience watching.

As far as the Pop genre goes it doesn't follow the genre very typically, the video length for example is much longer than the conventional video, also typical Pop videos follow a greater emphasis on production and technology rather than live performance, this video contradicts that as it is much more natural and has very limited use of technology within the actual video.

Analysis of Music Video Related to my Genre-Pop 2

Music Video: Ed Sheeran-Thinking out Loud

Genre: Pop

Analysis:
This music video is very different from others and conflicts the typical characteristics of a Pop music video because the entire visual is the main artist using dance performance rather than musical performance to express the song, normally their would either be a mix of musical and physical performance or mainly musical.

This video is also very congruent of Goodwin's Video Analysis Theory, in the video the relationship between the artists dance performance and the lyrics of the song are very clear and throughout their is a frequent reference to the notion of looking due to the female characters outfit and the routine that she follows in the video.

Overall this is a very interesting video due to its contradiction to the typical conventions of a Pop music video although it is still clearly linked to Goodwin's Theory.

In-depth Digipak Analysis 2

In-Depth Digipak Analysis 1

Digipak Research and Analysis

Background knowledge:
Digipak's typically consist of a book-style paperboard or card type of pack, containing usually one or two plastic trays that will hold a CD/DVD inside. The early 2000's showed a rise in popularity between artists and their decisions to use digipaks because of the abundance and creative abilities that came with the rise of digital technology. However, these type of digipaks often shown signs of wear easily due to the often low cost materials used in their creation. Manufacturers have tried to reduce environmental impact by trying to introduce recycled components into the plastic trays.

Conventions of Digipak's

Conventional Digipak's are 6 sided and often contain a booklet inside, containing lyrics of the songs and information about the artist/band along with pictures or possibly posters. Along with lyrics, some bands/artists explain the meanings behind the songs so that fans can relate to them. 
Digipak's used to be the prime way that people found out about their favourite bands and even though their is information in these packs, people are far likely to use other media forms for example the Internet, this is particularly true today because every artist/band is likely to have a website or social media page which will also be included on the Digipak as an alternate form of advertising.

Example 

Digipak's:

Analysis of Music Video related to my Genre-Pop

Music Video: Flo Rida-Whistle

Genre: Pop

Analysis:
This music video follows the key characteristics of the pop Genre very well, despite being slightly longer in length than traditional Pop songs (2-3 minutes) the Music Video still the codes and conventions of the Pop Genre.
For example the video uses lots of close-up shots on the artist Flo Rida so as to emphasis his voice and his overall role in the video, also the video emphasises the Pop Genre by including a large variety of performance and dancing which are stereotypical characteristics of the Pop Genre.

The video also uses stereotypes by sexualising the women that appear in the clip, they are mostly presented in bikinis or short dresses and are either playing in the ocean or dancing with the artist, they're attractiveness is also emphasised in the use of slow motions when they are dancing provocatively, this also follows the codes and conventions of a Music Video as there actions link in to the lyrics of the song Flo Rida is singing.

Overall this Music Video follows the codes and conventions of both a Music Video and the Pop Genre expertly.

Mood Board (Classroom version)

Music Industry Case Study 2

Independent Record Label:
An Independent record label or Indie record label is a record label that operates without the funding of or outside major record labels. Many commercial bands and musical acts begin their careers on independent labels

Case Study:
Name: A&M Records

Established: 1962

Background:

• American by nature,
• Most early artists were Jazz Artists,
• Moved into Pop in the 60's and 70's,
• Began including British Artists in the late 60's,
• Became the worlds largest Independent company from the 1980's onwards,
• Entered a distribution agreement with RCA Records,
• Released Soundtracks for key films as well, e.g.: Robin Hood:Prince of Thieves,

Music Industry Research and Case Study 1

The Music Industry:
The music industry consists of the companies and individuals that earn money by creating new songs and pieces and selling live concerts and shows, audio and video recordings, compositions and sheet music, and the organisations and associations that aid and represent creators.

Example Music Industry Organisation and Case Study

Organisation: RCA Records (Radio corporation of America)


Parent Company: Sony Music Entertainment

Mainstream or Independant Company: Mainstream

Genre: Various (Pop. Rock, Hip-Hop, Blues, Jazz, etc...)

Artists who have worked with them: Rick Astley, Take That, Miley Cyrus, Whitney Houston, etc...

History:

• Started on 23rd June 1901,
• Suffered during the American Great Depression and World War 2,
• Began to make a better name for itself in the late 50's early 60's,
• Started releasing vinyl's around the same time,
• The digital age helped improved sales and the companies rep,
• Began to struggle as more music companies sprang up,
• Began working with Broadway and Hollywood in the late 70's early 80's,
• Multiple controversies regarding fraud and career ruining contracts with artists such as Kelly Clarkson, Kenny Rogers, etc...

My Artists Mood Board (Computer version)

Goodwin's Theory and analysis

Andrew Goodwin: Video Analysis theory
Writing in 'Dancing in the Distraction Factory' (Routledge 1982)

1) Music Video's demonstrate genre characteristics e.g.:performance, dance, etc...

2) Their is a relationship between lyrics and visuals,

3) Their is a relationship between music and Visuals,

4) close-ups of the artists-visual style

5) Frequent reference to notion of looking (e.g.: screens within screens, telescopes, etc..) and voyeuristic treatment of the female body,

6) Often intertextual reference to a separate media e.g.: film, tv, other Music Video's,

Case Study: Bastille-'Bad Blood'

research into a Music Video Director: David Fincher

Music Video Director role:
A music video director is the head of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or may not be in collaboration with the musical act.

David Fincher:
As a music video director, Fincher has won two Grammy Awards for Best Music Video, for his work in "Love Is Strong" by The Rolling Stones (1995) and "Suit & Tie" by Justin Timberlake and Jay-Z (2013), and three MTV Video Music Awards for Best Direction, being one of the most awarded directors in the category, alongside Spike Jonze. He also earned back-to-back MTV Video Music Awards for Best Direction in 1989 for "Express Yourself" and in 1990 for "Vogue". In 1990, he earned three of the four available nominations in the Best Direction category.

Source of Knowledge: Wikipedia, kew word research-David Fincher Music Video Director
https://en.wikipedia.org/wiki/David_Fincher#Music_videos

Example of David Fincher's work:

Case Study on Recording Artist/Band

Gary Barlow

Born: 20th January 1971 (Age 45),

Profession/Occupation: Singer, Songwriter and Record producer,

Genre: Pop

Background Knowledge:

• At 15 he reached the semi-finals to a music competition and was invited to London's West Heath Studio,
• At 18 he recorded his first single "Love is in the Air",
• Same year he was introduced to Nigel Martin-Smith who invited Gary to join their boyband,
• 'Take That' soon consisted of: Howard Donald, Jason Orange, Mark Owen and finally Robbie Williams,
• Group were signed to RCA Records,
• First Album 'Take That & Party' released in 1992-topped at second in the UK Album Chart,
• 1993 reached number 1 with 4 top single songs,
• 2008-band nominated for 4 Brit awards,
• Since going solo Gary has written and performed songs for a variety of artists and for special events such as HRH Queen Elizabeth II Diamond Jubilee Celebration,
• 2011-replaced Simon Cowell as the main Jude on 'The X Factor',
• A well renowned Charity working appearing with  charity groups such as Comic Relief, Children in Need and Cancer Research UK,
• Currently Married to Dawn Andrews and has 4 children: Daniel, Emily, Daisy and Poppy,
• Recognised as one of the greatest British Musicians of British History,

My Artists Biography

Name: John Conroy

Born: 20th February 1989

Nationality: British-Kent

Profession/s: Guitar Musician, Singer,

Family: Currently married to Elizabeth Conroy (26), has 2 children Emma (4) and Sophie (3), all currently live in the Sidcup area of Kent.
His parents Andrew (49) and Sophia Conroy (48) live close by and spend much time with them all.

General Information:
John is an upcoming artist who's musical skills have granted him performances at several local music events and his singing has allowed him to appear at major events such as Glastonbury Festival.
His love of music began from an early age, his parents often found him tunefully singing in his room and old school friends say "You could never pass John without hearing him humming to another song, it was his main passion".
After completing Secondary School John applied to the University of Durham to begin working on his musical passion, while their he joined up to a musical arts class hosted by ex-musicians, his passion and skill was quickly recognised and soon he was invited to London's West Heath Studios to start recording his own songs.

By the time John had reached 20 he had already been asked to join a boy band, 'The English Men' began touring the UK at first in small scale festivals but gradually working their way up and building on their popularity and finally making it to the O2 in London, from their on the band made their way onto the charts and in 2010 the reached top 3 with their song "Cant ever let you go!"

It was on this tour that John met his current wife Elizabeth, while touring in Wales the two musicians met and fell in love both in each others personalities and in their equal passion for music, in early 2011 John proposed to Elizabeth and later that year the two became married and in mid 2012 they announced the immanent arrival of their first baby.

While Johns family life was beginning, his time with 'The English Men' was slowly ending, each band member had received substantial offers from seperate music studios and in late 2012 the band officially broke up but all members remain good friends to this day.

Currently John has signed a contract with Capitol Studios and is expected to release his first solo album in late 2016, early 2017.

Artists/Groups who relate to the Genre I have picked + example songs:

Ed Sheeran:

Gary Barlow:

Passenger:

Robbie Williams:
Sam Smith:

Pop Music Genre Analysis:

Pop Genre:

-Pop music is a genre of popular music that originated in its modern form in the Western World during the 1950s and 1960s as a softer alternative to Rock and Roll,

-"Pop music" can be used to describe a distinct genre, aimed at a youth market.

-Characteristics of pop music include an aim of appealing to a general audience, rather than to a particular sub-culture or ideology, and an emphasis on craftsmanship rather than formal "artistic" qualities,

-Music scholar Timothy Warner said it typically has an emphasis on recording, production, and technology, rather than live performance; a tendency to reflect existing trends rather than progressive developments; and aims to encourage dancing or uses dance-oriented rhythms,

-The main medium of pop music is the song, often between two and a half and three and a half minutes in length,

-Pop music has been dominated by the American and (from the mid-1960s) British music industries, whose influence has made pop music something of an international monoculture, but most regions and countries have their own form of pop music,

-The Pop music Genre is expressed significantly through key Music Artists such as: Michael Jackson, Ed Sheeran, Beyonce, Taylor Swift, etc...

-There are multiple sub-genres that arise within the pop Genre itself:

Source of evidence: 
https://en.wikipedia.org/wiki/List_of_popular_music_genres#Pop