Final evaluation of my media coursework for my music video-answers part 1

In what ways does your media product use, develop or challenge forms and conventions of real products?

My media conforms to and uses conventions of real products because in terms of cinematography I have included a mix of live and stage performance to create a deeper impact on the audience, my camera angles and shots conform to that both of other music videos of my genre as well as my music choice, also I have included a multitude of mid and close-up shots of the artist to help emphasise their voice and the skill/talent they have but have included long shots as well to make use of the locations I have used as well as helping the audience to understand my artists biography and in particular his love of nature.

In terms of editing I have challenged the usual conventions for a male music video because due to the song I have selected I have a mix of slow and fast paced editing/cuts rather because of the song type to match the pace, normally a slow paced song and edit would be associated to a female artist.

My music video further conforms to the genre that I have selected (Pop) because I have put more focus into the craftsmanship of the video rather than a major emphasis on the formal ‘artistic’ qualities of the artist, furthermore because of the type of song I have chosen I further conform to the Pop genre because my main target audience is the youth market but particularly the older youth audience (early adulthood).

How effective is your combination of your main product and ancillary texts?

The combination of my main product and my ancillary texts are very effective because both bounce off of each other through the similar themes and representation of my artist that they both have, in particular they reflect my artists love of nature and the outdoors through the use of the visual aspects in both as well as the colour co-ordination in my Digipak and Magazine Advert, furthermore in both the camera angles and shots are similar and thus further reflect the idea/background on my artist and his love of the outdoors.
The combination is also effective because the settings in both my digipak and magazine advert as well as my music video are visually similar and thus makes the combination more relatable to the view from the audience and overall makes the whole package effective.

Final evaluation of my media coursework for my music video-evaluations

1) In what ways doe your media product use, develop or challenge forms and conventions of real media products?



2) How effective is the combination of your main product and ancillary texts?



3) What have you learned from your audience feedback?



4) How did you use media technologies in the construction and research, planning and evaluation stages?

Feedback sheets for the second viewing of my music video

Final evaluation of my music video for my media coursework-questions

Key questions to answer for my final evaluation:

• In what ways does your media product use, develop or challenge forms and conventions of real products?
• How effective is your combination of your main product and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the construction and research, planning and evaluation stages?

Filming and editing update 21/02/2017

Date: 21/02/2017

Description:
Today I analysed and evaluated the feedback I had received on my most recent showing of my music video and worked out what shots I need to re-do and when, the main shots that I felt I could update/ change today were the shots of the text messages on my phone, in my initial video the background was black and broke from the video's continuity and didn't help it to flow as well, therefore today I re-did these particular shots at the location that they would reflect and most effectively work with.

Furthermore in regards to my editing I removed some of the shots from the beginning and the end that I was told did not help conform with the video I made or to the genre that I was trying to convey.

Analysis of my 2nd feedback sheets for my Music Video

These are the responses from my class mates in regards to my music video upon the second and final viewing of it before it is marked,the responses came in three from: The elements that worked, the elements that need improving and the elements that don't work.

Elements that work well:

• Cinematography
• Lip synching
• Clear narrative
• Messages fit with the story
• Flashback effects
• Good editing
• Good adaptations from previous feedback
• Locations were good

Elements that need improving:

• Shaky camera
• Repetitive locations
• Some shots are too long
• Narrative unclear in some parts
• Needs a change in performance
• Not consistent weather
• Use some slow motion

Elements that don't work:

• Poem at beginning
• Phone sections are too dark/ don't work with the story
• Background doesn't fit
• Need to change up locations
• Cheeky wink at the end
• Head gets cut off in some areas

Filming and Editing Update 07/02/2017

Date: 07/02/2017

Description:
Today I have completed the final parts that I feel I needed to add onto my music video, from the last time I blogged I have added on several transitions and have adjusted the sequencing so that the locations are less consistent and therefore making the video more interesting, also I have added a small voice audio clip into the beginning, I have done this as a from of intertextuality in reference to the Pop video by Justin Bieber entitled 'Love Yourself', I have done this to make the video more appealing because fans of Bieber will recognise the style used.